11th SONYA Studio Stroll 2010

SATURDAY, MAY 15 & SUNDAY, MAY 16,

12:00 PM – 6:00 PM RAIN OR SHINE

Kickoff events include:

Stroll Artist Share Party (SONYArtists only)

VIP Arty Party, April 29 (public event, with VIP guests)

Prelude Exhibition, April 29 – May 20
at Windows on Myrtle in partnership with MARP and Myrtle Ave Merchants

The Studio Stroll is a self-guided tour of registered artists’ studios and galleries in the SONYA community that attracts thousands of visitors each year. The event is free and open to the public. Tour-goers follow a tour map that lists studio/gallery locations with a description of each artist’s work.

ELIGIBILITY

All artists registering for the Studio Stroll must be active SONYA members in good standing. Only registered Stroll artists may participate in the Prelude Exhibition. All professional visual artists, age 21+, with a studio or gallery within the boundaries of Flatbush, Atlantic, Bedford and Flushing Avenues (including the Brooklyn Navy Yard) are eligible to join SONYA. and are encouraged to register and participate in the Studio Stroll.

All work displayed must be original fine art created by the registered artist(s) for that location.

PRELUDE EXHIBITION, APRIL 29 – MAY 20

SONYA is partnering with the Myrtle Ave Revitalization Project (MARP) and Jones Contemporary Art to showcase Stroll artists and their artwork in key merchants and restaurants within our community. Participation is optional on a first come first served basis. Each registered artist or associate member may submit one work that is representative of what will be shown at their Studio Stroll location. There is a 30% commission fee on work sold at the Prelude Exhibition venues. SONYA charges no commission fees for work sold at the registered artists Studio Stroll locations.

STROLL ARTISTS’ SHARE PARTY

RETURNING! Participating artists will be invited to local venue (date/place tba) to meet each other and share their work in a 1 minute per artist fast paced slide show presentation. Includes a cash bar and appetizers.

VIP ARTY PARTY

Participating artists and their guests are invited to a special cocktail party where we will present our art and latest Stroll news. Date and place tba.

PUBLICITY

Publicity includes press releases, calendar listings, display ads, flyers, posters, brochure mailings, and internet blog postings, emails and snail mail.

Studio Stroll artists are responsible for their own mailings and are encouraged to promote their location as well as neighboring Stroll Artists.

The SONYA web site, www.sonyaonline.org, features each Studio Stroll artist. Included are two images of the artist’s work, artist statement, contact info and links to their personal web site. Because these pages are used to promote your artwork, it is imperative that your art images be current.

STUDIO PREP and PUBLIC ACCESS

Stroll artists are responsible for securing permission from landlords, studio mates, etc. to allow public access to their venue. Artists are expected to have their venue open promptly at noon on both days of the Stroll and be present (or have a representative present) during the entire Stroll weekend.

Stroll artists are responsible for setting up their own studio and displaying their work to the public. Artists may also consider having a guest book, promotional materials, and extra tour maps readily available to visitors. Stroll artists must display SONYA published signage to designate their location by noon of each day. Extra signs and banners will be available in case of loss or damage.

Each location is encouraged to offer light non-greasy refreshments to tour going visitors.

Artists are strongly encouraged to recruit assistants so that they can focus most of their attention on their guests. Assistants can be responsible for greeting tour-goers and processing sales. They are invited to the Arty Party as our honored guests!

SECURITY

SONYA is not liable or responsible for the security of artists’ artwork or studio space. Artists are responsible for ensuring the safety and security of their artwork, equipment, display, and any of their personal belongings in their home/studio.

DEADLINES, FEES & CANCELLATION POLICY

NEW! The Early Bird Discounted Registration Fee of $25.00 till March 1^st. (postmarked).

The Registration Fee for applications received after March 1^st  is $50.00.
Final deadline is March 29^th.
All requested materials including: completed and signed registration form; fee payment; artist bios; and digital art samples must be submitted by Friday, March 29^th, 2010 in order to participate in the Stroll.

Participants will be notified by phone or email when materials are received. Registered artists will receive a Stroll and press checklist.

In the event that this event must be cancelled, participants will be notified promptly. There is no rain date. Artists must notify SONYA immediately if they must cancel their participation in the Stroll. Registration Fees are non-refundable.

VOLUNTEER TIME

The Volunteer Coordinator will contact SONYA members who have elected to volunteer their time as part of their annual membership fee payment.

AGREEMENT

As a registered participant of the 11^th SONYA STUDIO STROLL, I agree to the following:

❑ I will secure permission from my landlord, studio mates, etc. to allow public access to my venue.

❑ I, or my representative will be present at my venue on May 15 & 16, open to the public promptly at noon and remain open till at least 6pm.

❑ If I have registered my SONYA membership under the reduced rate that includes 6 hours of volunteer time, I will make every effort to fulfill this commitment (at least in part) towards preparations for the 11^th Studio Stroll.

❑ I will notify SONYA immediately if I am unable to participate in the 11^th SONYA Studio Stroll.

❑ I will ensure that the event is publicized by displaying SONYA published signage and logo banners at my location during the Studio Stroll.

❑ I will support the group publicity efforts by distributing a minimum of 100 invitations to my contact list.

❑ I will use the SONYA logo without proportional or color alterations and include “11^th SONYA Studio Stroll” in all self-published Stroll promotional material.

❑ I will ensure the safety and security of my artwork, equipment, and personal property at my venue.

###